Technorama

An omnibus of tech posts by a Futurologist on software development primarily.

Monday, 9 March 2009

 

Return Royal Junk Mail back to them

Royal Direct Mail is at it again.. but this time I've got an idea.. if it comes together it could be quite comic:











The DMA "Your Choice" scheme is ineffective, and why should we have to register that we didn't want junk mail in the first place? Not least because they will write to you 2 or 3 times to get you to reconfirm you don't want junk mail, and then like TPS and DMA lists it will expire after 3 years. Door-to-door is what Royal Mail like to call their marketing scheme. I couldn't find the Yell, Thomson Local and BT opt-out, that would have saved another 8KG of junk mail per year.

Imagine if for every piece of unaddressed junk mail that Royal Mail pushes through letter boxes around the country, just 10% of us returned it to them in the red boxes they place around the streets? Rather than me paying the council refuse collectors to take it all way, Royal Mail would have to cover the costs, and it might just bump the price up sufficiently for them to call of their junk mail programme.

If you don't have any "Return To Sender" stickers, you could always just forward it back to them. See how they appreciate arriving and having a mound of junk mail to wade through each day like the rest of us!

Royal Mail Group Ltd
148 Old Street
LONDON
EC1V 9HQ

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If you wish to opt out of receiving Door to Door mail items, please send or email your name and address to the address below:

Freepost RRBT-ZBXB-TTTS
Royal Mail Door to Door Opt Outs
Kingsmead House
Oxpens Road
OXFORD
OX1 1RX

full details of how to opt out at http://www.royalmail.com/portal/rm/sitesearch?pageId=site_search_results_rm&_requestid=64758&catId=400145
 
Hi Postman,

Royal Mail is wrongly assuming the default is an opt-in to marketing, no one has done such.

Re the address, if yo write to that, they don't actually take you off, they write you another survey letter and try and convince you to stay on the junk mail lists. Then you have to get every householder to sign (again!). How hopeless?
 
Hi Jon,

Much like your suggestion. As you say, if only enough people would forward unwanted junk mail (as opposed to wanted junk mail!?) to Royal Mail they would soon replace their rubbish opt-out scheme with some sort of opt-in system.

By the way, the opt-outs for Yell, Thomson Local and BT are here: www.junkbuster.org.uk/faq.

On the same site you can register with these opt-out schemes and a couple of junk mail opt-out schemes in one go.
 
Excellent link Robert! Thanks for that tip. Cheers, Jon
 
Robert, excellent idea you have BTW, and a plug for your blog http://stopjunkmailblog.blogspot.com/.
 
Four times I've tried to stop the junk ie leaflet drops delivered by the Royal Mail, the first time being two years ago. Still it continues.

It seems to me they just ignore people or it doesn't ever filter through to the local sorting office. Lets face it - are they (posties)really going to remember (or even bother trying to)who out of hundreds of homes has actually opted out - not a chance.

Far easier just to stuff half a dozen leaflets through every letterbox indiscriminantly ...than to not.

I'm utterly sick of it and like the idea of returning this crap back to them so probably will , till the novelty wears off anyway :)
 
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